Via Dominico: Powering the Next Wave of Livestream Superstars in the Philippines!
The digital landscape in the Philippines is buzzing, and at the heart of its most exciting evolution – livestream commerce – stands Startok. This fast-growing livestream talent incubation agency just celebrated a significant milestone, officially welcoming its second batch of talented creators. It’s clear: Startok, under the visionary leadership of Founder Via Dominico, is not just participating in the creator economy; it’s actively shaping its future.
From Creator Success to Community Empowerment
Less than a year ago, Startok emerged as a strategic partnership with TikTok Shop Philippines, powered by M-Commerce. Its mission? To provide structured training, robust performance support, and invaluable career opportunities for aspiring livestream creators. The agency’s unique, creator-first approach isn’t accidental. It’s a direct reflection of Via Dominico’s own remarkable journey, having been crowned TikTok’s Top Beauty Live Creator in 2023.
“The goal has always been to enable more creators to succeed, not just individually, but as a community,” Dominico shared during a recent discussion. This ethos is the bedrock of Startok’s operations, fostering an environment where talent can truly thrive.
Beyond Content: The Rigor of Livestream Commerce
Dominico keenly highlights the crucial distinction between traditional content creation and the high-stakes world of livestream commerce. In today’s market, brands aren’t just looking for engagement; they demand measurable, conversion-driven outcomes. Livestreaming, she emphasizes, requires a unique blend of strong audience interaction, real-time communication, and an authentic presentation of products.
“Brands today prioritize performance. Livestream creators must demonstrate credibility, consistency, and data-backed results,” she asserts. This focus on tangible impact is what sets Startok creators apart.
Cultivating Discipline and Authenticity
One of the biggest hurdles for new talents entering live selling is understanding the discipline required. Many underestimate the rigor involved compared to casual short-form content. Startok tackles this head-on with comprehensive training programs designed to equip creators with essential skills in livestream strategy, compelling storytelling, effective product alignment, and responsible promotion practices.
At its core, Startok champions authenticity. “Authenticity remains a core value of Startok. Our creators are encouraged to promote items they truly use and believe in,” Dominico explains. This commitment builds trust, not only with brands but, more importantly, with their audience.
The Road Ahead: Expansion and Innovation
As Startok approaches its first anniversary in February, the agency is gearing up for significant expansion. Exciting initiatives are on the horizon, including enhanced video production capabilities, robust offline activation support for creator events, and the introduction of innovative new creator development services. Looking further ahead, Startok is exploring potential partnerships with youth and university communities, building a sustainable pipeline for future talent.
Dominico remains steadfast in Startok’s commitment to elevating the entire livestream sector. “We aim to strengthen the ecosystem by equipping creators with the right skills, values, and opportunities,” she reaffirms.
With its proven model and forward-thinking vision, Startok continues to solidify its position as a key player, shaping the next generation of livestream professionals and driving the vibrant livestream commerce industry in the Philippines.
Source: Original Article
