Get ready for a dazzling celebration of marketing brilliance! The Philippine Marketing Association (PMA) is thrilled to announce the highly anticipated return of the 44th Agora Awards, the nation’s most esteemed recognition program for marketing excellence.
This year, we’re inviting you to bask in the glow of greatness with our captivating theme: “Luster: Glow of Greatness.” It’s a dedication to honoring the remarkable individuals and organizations whose sheer brilliance, unwavering quality, and lasting impact continue to set the gold standard for Filipino marketing.
A Grand Culmination of Excellence
Mark your calendars! The grand culmination of the Agora Awards will take place in a spectacular gala in January 2026 at the Winford Hotel, Manila. This isn’t just an awards ceremony; it’s a testament to those who have masterfully blended strategic genius with high-impact execution, driving both economic success and inspiring our nation.
Marketing as a National Force: A Message from the Chairperson
Alpha Gracias C. Allanigui, the Overall Chairperson of the 44th Agora Awards, passionately articulated the profound significance behind this year’s theme and the exceptional standards expected from nominees:
“The 44th Agora Awards, under the theme ‘Luster: Glow of Greatness,’ is a profound celebration of those who illuminate our path forward. We are recognizing individuals and enterprises whose marketing achievements go beyond the balance sheet. They are the market leaders whose strategies demonstrate impact in execution, ingenuity, integrity, and a commitment to excellence that truly uplifts the nation. Winning an Agora is a testament to that indelible contribution—a symbol of leadership that actively inspires the next generation of Filipino marketing professionals and business leaders.”
Spotlighting Excellence Across Comprehensive Categories
The Agora Awards remains steadfast in its commitment to a rigorous, evidence-based judging process across all competitive categories, ensuring that only the most deserving luminaries are recognized. Here’s a glimpse into the key competitive categories for the 44th Agora Awards:
I. Marketing Enterprise and Campaign
- Marketing Company: For excellence, ingenuity, world-class Filipino service, and impressive revenue/profit performance through creative strategies.
- Export Marketing: Honors sustained success in promoting Filipino products and services globally, demonstrating high quality and reliability.
- Sustainability Marketing: Recognizes dedication to sustainable business practices, social responsibility, and measurable advancement of the Sustainable Development Goals (SDGs).
- Advocacy Marketing: Presented to a company showing exemplary performance in CSR programs and ethical business practices, effectively communicated through marketing.
- Social Enterprise: Celebrates organizations balancing financial success with a strong, scalable commitment to social impact and community development.
- Marketing Communication Company: Honors communication companies excelling in strategic prowess, innovative approaches, and leveraging authentic Filipino cultural insights.
- Marketing Campaign: Recognizes a standout campaign demonstrating creativity, effectiveness, and impact, capturing brand essence while embodying Filipino values.
- Marketing Education (Institution): Distinguishes an educational institution for its exemplary contributions to marketing education, curriculum development, and faculty expertise.
II. Marketing Luminaries (Individual)
- Marketing Management: Honors an exceptional individual for significant contributions to revenue growth and brand equity through strategic marketing leadership.
- Marketing Communication (Individual): Celebrates the driving force behind message strategy, creative execution, and brand storytelling, aligning messaging across platforms for measurable results.
- Overseas Marketer: Recognizes an individual of Filipino descent who has exhibited remarkable marketing prowess, enhancing brand recognition and driving business growth in global markets.
- Entrepreneurship Awards (Small, Medium, and Large Scale): Celebrates entrepreneurs demonstrating innovation, resilience, and strategic vision in establishing and growing businesses that significantly contribute to the local economy.
- Marketing Educator of the Year (Higher Education & Collegiate Level): Honors distinguished educators who have made significant contributions to marketing education through teaching, scholarship, and mentorship.
The PMA is incredibly excited to unveil the 44th Agora Awardees who will truly exemplify the “Luster: Glow of Greatness” in our marketing landscape. These trailblazers don’t just stand out; they shine through bold ideas, strategic excellence, and meaningful impact, setting the gold standard for all to aspire to. This is where brilliance in marketing truly glows!
To discover more about the Agora Awards, visit their official Facebook page: AGORA.AWARDS
The Philippine Marketing Association stands as a robust pillar of support and direction for marketers across the Philippines and the region, committed to being a catalyst and advocate for world-class marketing practices in business, industry, and the academe. Learn more about the PMA by visiting their official website: philippinemarketing.org
Source: Original Article
