Exciting developments are on the horizon for Jammu & Kashmir’s tourism sector! The All Jammu Hotels and Lodges Association (AJHLA), under the dynamic leadership of President Pawan Gupta, recently engaged in a crucial meeting with the Chief Minister of Jammu & Kashmir UT, Omar Abdullah.
Held at the CM’s Civil Secretariat office, the primary agenda for this high-profile interaction was to present detailed suggestions for the upcoming Budget 2026-27, with a singular focus on supercharging tourism promotion across the region.
During the productive discussion, Pawan Gupta took the opportunity to commend the UT Government for its commendable efforts, specifically acknowledging the restoration of the Durbar Move – a significant move for regional connectivity and administration. He also praised the launch of the innovative e-smart bus services connecting Katra to Jammu, a step that promises to enhance convenience for both pilgrims and tourists.
However, the conversation wasn’t solely about accolades. The AJHLA delegation also utilized this platform to voice several pertinent concerns and highlight areas requiring further governmental intervention and support to unlock the full potential of Jammu & Kashmir’s vibrant tourism landscape. While specific details were not fully disclosed in the original report, it’s clear that the association is actively working to ensure a holistic and sustainable growth trajectory for the region’s hospitality and tourism industry.
This proactive engagement between AJHLA and the Chief Minister signifies a collaborative approach to policy-making and budget allocation, aiming to pave the way for a more robust and attractive tourism ecosystem in Jammu & Kashmir. We eagerly await to see how these suggestions will shape the future of tourism in the UT!
Source: Original Article






