ZURICH, February 17, 2026 – The tide is turning in consumer preferences, and it’s flowing strongly towards sustainability. A groundbreaking new study launched by Amcor (NYSE: AMCR, ASX:AMC), a global leader in responsible packaging solutions, reveals a powerful message from European consumers: they overwhelmingly support post-consumer recycled (PCR) plastic.
This latest consumer insight from Amcor underscores a critical shift in the marketplace. For brands aiming to resonate with environmentally-conscious shoppers, understanding and responding to this demand for sustainable packaging is no longer optional – it’s essential.
While the full details of Amcor’s comprehensive research are still emerging, the headline finding is clear: European consumers are actively seeking products packaged in materials that have a reduced environmental footprint. Their preference for PCR plastic signals a growing awareness of the circular economy and a desire to contribute to it through their purchasing decisions.
What does this mean for the industry? It’s a powerful validation for companies like Amcor that are investing heavily in innovative, sustainable packaging solutions. It also serves as a strong signal to brands that integrating PCR content into their packaging strategies can be a significant differentiator and a driver of consumer loyalty.
Amcor’s commitment to driving sustainability in packaging continues to be at the forefront, and this research provides invaluable data to guide both their own innovation efforts and those of their customers. As the industry moves towards a more circular future, insights like these are crucial for accelerating the adoption of truly sustainable practices.
Stay tuned for more details from Amcor’s comprehensive consumer insights, which promise to offer deeper understanding into the nuances of European consumer attitudes towards sustainable packaging.
Source: Original Article
