Major Launch! Fudan University School of Management Unveils the Global MBA Program

A New Era Dawns: Fudan University Launches Pioneering Global MBA Program!

Shanghai, China – Mark your calendars, because March 21, 2026, was a historic day for global management education! The esteemed Fudan University School of Management (FDSM) officially unveiled its groundbreaking Fudan Global MBA Program at a vibrant launch event titled “Enlightening for Truth, Leading Global Change.” This isn’t just another MBA; it’s a bold statement from China, aiming to reshape the future of business leadership.

The event, held at FDSM’s Zhengli Campus, was graced by a host of distinguished leaders, including Kui Su, Director of the International Students Office of Fudan University; Professor Xiongwen Lu, Dean of FDSM; Professor Ming Zheng, Associate Dean; and other assistant deans and influential guests. The launch event was expertly presided over by Neng Cao, Director of the Fudan MBA Program.

From Following to Leading: China’s Vision for Global Management Education

In a powerful keynote speech, Dean Xiongwen Lu articulated a transformative vision: “From Following to Leading: China’s Answer to the Mission of Business Schools.” For decades, Western business schools have set the global standard in management education. But Dean Lu passionately declared that the time has come for Chinese management education to step into a new role – one of a “knowledge constructor” and “system exporter.”

He emphasized that the Fudan Global MBA Program is more than an academic offering; it’s a milestone. It’s designed to bring Chinese management thinking, innovative practices, and the globalization experiences of Chinese enterprises to the global stage. The core philosophy? To empower young global talents with deep insights into the advanced industries, cutting-edge technologies, and dynamic business practices of China and Asia, fostering a new generation of leaders equipped for a diverse and globally-oriented future.

The Fudan Global MBA: Designed for a Digital, Global World

Against the backdrop of rapid advancements in the Internet, AI, and the Internet of Things, the program embraces a flexible, hybrid online-offline teaching model. This ensures students receive top-tier curricula and research achievements, cultivate a global vision, and build comprehensive competence that seamlessly integrates theory and practice.

Neng Cao, Director of the Fudan MBA Program, then took the stage to unveil the intricate details of this pioneering curriculum in his presentation, “Blossoming: The Global MBA for a New Era.” He highlighted that the program aims to cultivate a new generation of global management talent deeply rooted in Chinese culture, business wisdom, and global governance logic. This initiative will amplify Chinese management’s voice and influence on the global stage, contributing “Chinese wisdom” to global management science.

The Fudan Global MBA program integrates five crucial value pillars:

China & World
Technology & Management
Culture & Business
Digital Intelligence & On-site Experience
Academy & Industry

Students can expect a truly unique learning journey through four distinctive learning scenarios:

Digital Knowledge Learning: Leveraging digital technologies, the program offers core courses on AI, Chinese industries, the Chinese economy, and Oriental management. This modular, customized learning breaks traditional classroom barriers, perfect for global and part-time students.
Immersive Industry and Talent Connection: Utilizing asynchronous collaboration, digital twin campuses, and VR/AR technology, students will experience immersive connections, complemented by offline activities for a deeper understanding of Chinese business and culture.
Action Learning for Real-world Problems: Building on Fudan MBA’s 20 years of action learning, students will tackle real business challenges through projects focused on “Globalizing Chinese Enterprises,” “Foreign Enterprises Entering the Chinese Market,” and “Business Challenges of Local Enterprises.” This collaborative approach with Fudan MBA students promises multi-perspective thinking and career opportunities. Entrepreneurs can even get their projects pre-vetted for resource matching from the application stage!
Lifelong Learning and Career Services: Graduates will enjoy continuous digital updates for knowledge and career development, including AI-matched recruitment information for Chinese enterprises abroad and foreign enterprises in China.

Primarily designed for international students, the program offers a part-time model, is taught entirely in English, and spans two years. The official Fudan Global MBA logo was also proudly unveiled during the event, symbolizing this exciting new chapter.

FDSM: A Legacy of Excellence

Since its re-establishment in 1985, FDSM has consistently demonstrated its commitment to combining deep roots in Chinese business practices with a proactive internationalization strategy. With extensive partnerships across 32 countries and regions, FDSM holds prestigious EQUIS and AACSB accreditations, consistently renewing them over the years. The school’s commitment to excellence is further underscored by its exceptional performance in the Financial Times Global Rankings, where FDSM programs consistently rank among the world’s elite.

Dean Lu extended a sincere invitation to all sectors of society to join Fudan University in this global cooperation journey, turning this ambitious vision into a reality.

Ready to be part of the next generation of global leaders?

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