In an era where attention spans are short and competition for eyeballs is fierce, finding innovative ways to connect with audiences is crucial. BBC Studios Productions CEO Zai Bennett recently shed light on how two of their beloved shows, ‘Ghosts’ and ‘Dancing With the Stars,’ are doing just that by conquering TikTok and YouTube.
Speaking at Content London, Bennett highlighted the impressive reach and engagement these titles are achieving on digital platforms. While traditional broadcast remains vital, the success of ‘Ghosts’ in capturing a younger, digitally-native audience on TikTok, and ‘Dancing With the Stars’ leveraging YouTube for broader appeal, demonstrates a keen understanding of modern media consumption habits. It’s a testament to extending a show’s life and relevance beyond its broadcast window, tapping into new demographics through short-form content and viral moments.
However, Bennett’s outlook wasn’t entirely about digital victories. He also provided a grounded perspective on the broader television industry, acknowledging that “it’s challenging out there.” Among the significant headwinds he noted were persistent financing challenges. In a landscape increasingly defined by global streaming wars, rising production costs, and economic uncertainties, securing adequate funding remains a complex and demanding task for content creators and broadcasters alike.
This candid admission underscores the dual reality facing the industry: while embracing digital innovation is key to audience growth, the foundational economic pressures continue to demand strategic navigation. BBC Studios’ success with ‘Ghosts’ and ‘Dancing With the Stars’ offers a compelling example of adapting to new platforms, even as the industry grapples with the ever-present financial hurdles that shape the future of television production.
Source: Original Article
