Reference Desk
The same standing notes as the desks, grouped instead by the stage of work they belong to.
Planning before the work starts
Establishing whether a story is ready
Standing note held on the media relations desk.
Deciding roles and thresholds in advance
Standing note held on the crisis communication desk.
Mapping who is reachable through what
Standing note held on the internal communication desk.
Framing an objective so it can fail
Standing note held on the measurement and reporting desk.
Writing
What a release contains and in what order
Standing note held on the media relations desk.
The shape of a first statement
Standing note held on the crisis communication desk.
Answering the questions a consultation asked
Standing note held on the public affairs desk.
Reporting a mixed result
Standing note held on the measurement and reporting desk.
Working with other people
Approaching one journalist rather than four hundred
Standing note held on the media relations desk.
Briefing managers before the announcement
Standing note held on the internal communication desk.
Briefing notes and meeting records
Standing note held on the public affairs desk.
Afterwards
Keeping a coverage log
Standing note held on the media relations desk.
The review a fortnight later
Standing note held on the crisis communication desk.
Outputs, outtakes and outcomes
Standing note held on the measurement and reporting desk.
Transparency registers and disclosure
Standing note held on the public affairs desk.